Local SEO

SEO For Local Businesses

Learn How Websites Are Us Is Helping Local Businesses Get More Traffic!

Local SEO Increases Leads, And Sales (FACT).

Being at the forefront of Local SEO, Websites Are Us, knows that you can get customers from all over your local area if done correctly. Today, we will look at SmailCare and how Websites Are Us has used Local SEO to drive targeted traffic to the website. 

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WHAT IS LOCAL SEO?

Local SEO optimises a website to rank higher in local search engine results. This can be done by adding your business information to directories like Google My Business, Bing Places for Business, and Yahoo! Local, as well as optimising your website for keywords and locations that are relevant to your business. Here is a quick example. 

This Google search result shows that SmileCare is in position #1 for the keywords below.
  1. Dental Hygiene Clinic in Plymouth
  2. Plymouth Dental Hygiene Clinic
  3. Tooth Hygiene in Plymouth

With an optimised website, it’s possible to appear the above local picks. SmileCare’s website has been optimised to show up when users in Plymouth are searching for services relating to Dental Hygiene. 

Local SEO FAQ

Local SEO is a way to make your business more accessible and visible while also increasing its reach. Local search territory can be captured by localising the web pages on an individual level for users looking around within their area or city-state (i.e., London) to find what they need at hand without resorting to outside sources like Google for assistance every time.

This is opposed to global SEO, which takes on a more internationalised strategy and approaches for website optimisation so that your pages can rank for searches typed in from all around the world. Granted, this will bring about more visitors over time, but it won’t be as concentrated or relevant as localised SEO would be if implemented correctly.

Local search engine optimisation is the process of improving your local business’s organic traffic by following best practices. These can include having a well-designed website, frequent blog posts, and social media updates shared with followers close to where you offer services or sell goods inventories, among other strategies.

The idea behind local SEO is to make it easier for customers near your business to find you on the search engine results pages (SERPs). This can be done by using geographic keywords, such as the name of your city, in your website’s content, titles, and metatags. You can also claim your business listing on Google My Business, Yahoo Local, and Bing Places for Business to help improve your local search engine ranking.

Link signals are backlinks pointing to your site. It’s vital to get links, but their quality matters too! Here are some tips on getting high-quality backlinking: Create content that people want and will link out of sheer appreciation for providing them with great information or entertainment value; provide deep insights into the topics you’re writing about such other websites want point guards at what is happening within those niche fields (and not just because there might be money involved).

When you optimise your business for a specific area, it can help increase exposure on the web. This means that more people will be aware of what kind of services or products you offer and where they’re located in relation to your location!

How does this work exactly, though? With local search optimisation (such as adding correct telephone numbers) comes an increased ability to find relevant information about any company by their name without having them come all way from London to Essex so that someone has time deciding whether he wants coffee at home before heading to the office.

With local search engine optimisation, you’ll be able to create a more robust online presence that will contribute to higher SEO rankings and referral traffic from relevant searches. You’ll also have access to more data about how your customers interact with your website by using tools such as Google Analytics so you can make informed decisions about your marketing strategy.

The main benefit of local search engine optimisation is that it can increase the quality of traffic to a business website by almost three times as much as traditional organic SEO! It can also enhance conversions because you’ll have greater visibility with relevant, targeted traffic that’s searching for your service or product.

You’ll get the best results from local searches if you follow some general guidelines. These include using accurate, keyword-rich information in your business title, descriptions and categories, using keywords that are popular locally; setting up local business pages for enhanced local rankings; optimising your pages with schema markup for local businesses. And using Google My Business to manage your listing.

Local SEO is the practice of optimising a website to increase traffic, leads and brand awareness from local search. Everyday tasks associated with this include finding keywords in your area or neighbourhood and writing clear descriptions for each page on an online store that includes information about what products you offer and where they’re located at any given moment (i.e., address).

SEO can take many forms, but one way it’s done is by properly implementing Local Search Optimisation, which entails adding relevancy-boosting data into Google Maps so potential customers will have access not just when looking up results nearby but also right inside google searches performed within their city limits!

Local SEO is essential for two main reasons: it ensures you can rank highly in search engines related to your business and serve areas; as more people will likely engage with a company close by, local SEO sends targeted traffic towards the website, which helps optimisation efforts.

Claim Your Google My Business Page: To start optimising your website for local SEO, you’ll need to get control over the listing on google my business pages by claiming it as yours in step 1 of this process and providing them with all necessary information like an official email address or phone number if possible (or at least one that can be reached).

  1. Add Schema Markup onto Website Content & HTML Files. You may also want to add schema markup coding into text-based content such as blog posts, so they’re easily readable when searched via search engines because specific details about a page, including a business address and phone number, are considered “rich snippets”, which boosts page rank.
  2. Optimise Business Title & Description Content – Your next step is to optimise your local business title and description content with important keywords that relate to the services or products being offered, as this will help with rankings on search engines results pages (SERPs) when someone is looking for a business of your type in your area.
  3. Monitor & Adjust Your Online Listing – Keep track of how your website ranks on SERPs for various keywords and make changes accordingly as needed; also compare your site to that of the competition by using tools like Semrush’s local SEO tool, which is designed to help businesses increase visibility for their name and brand on search engines.
  4. Optimise Content & Titles For Targeted Keywords – Remember, the more you optimise your website for local SEO with relevant keywords related to what you do and sell, the more likely you’ll get traffic from nearby potential customers rather than having them go to your competitors.
  5. Claim & Verify Your Social Media Accounts – Make sure to claim all of your social media accounts and set them up using the same name, address, and contact information as what’s used on your website and Google, my business pages as this, help with branding and consistency across online channels.
  6. Submit a Sitemap – Last but not least, submit a sitemap to Google, which will help crawlers index your website pages better, so they show up higher in search engine results for relevant queries; XML sitemaps are the preferred format, and you can generate them using tools like xml-sitemaps.com.

Citations are a way for Google to credit their users with the information they’ve found on your site. They do this by giving you more visibility, and in turn, increasing traffic!

A local citation is an example of how citations work – it includes mentionings about who owns what (name/address) and any phone numbers that can be used locally or provided upon request if not known already through research.

Local citations help with local SEO for a business as it allows the business to rank for specific keywords, increasing traffic and leads.

Local SEO Blogs are the best way to optimise your website for a specific area. If you have a local business, like an agency or dentist and want it to rank higher on specific search queries performed by people in that city, this blog post will be helpful! 

Local Search Engine Optimisation (LSEO) is used by businesses not just because they’re nearby but also if their customer base tends towards those living within proximity too – meaning anywhere between 5-25 miles makes them eligible candidates looking into having some presence online such as through social media channels etcetera.

Local SEO blogs are written for this particular purpose to claim your listings on local or review sites, increase brand visibility via citations etc. The idea is pretty straightforward. You write about your business and target keywords related to what you offer, which potential customers are likely searching in your area. For instance, if you have a pizzeria in London, you want to write about pizza and include the keywords “London pizza” as part of your blog post. This will help improve your website’s ranking for those specific terms on search engines.

As many as 46% of all Google search queries are local and happen in the geographical location users are currently browsing!

This means that if you’re looking to do some local SEO for your business, there’s a good chance you’ll see results since so many people are already using Google to find what they need right in their backyard.

One of the most important things to remember about local SEO is that it needs to be constantly monitored and adjusted according to how Google and other search engines update their services. These changes can affect how your website ranks for different keywords, which is why you’ll need to have a local SEO agency on the lookout for new developments in your area.

Local keywords are a great way to drive people in your area towards your own business. They’re also known as “geo-targeted” or local searches, and those phrases will generate results explicitly related to where they live!

Local keywords are a way for businesses to show up on Google more easily. When someone is searching for something related to your type of business, having keywords in your meta tags and content can make it easier for search engines to display you on the SERPs.

Google’s modern algorithm uses all kinds of factors to determine what results need to be displayed for any given search query. And because local SEO is so specific, it’s one of the many things that they consider when trying to determine the best answer for a person.

For example, if someone types in “Haircut in Essex,” Google will look for websites that are most relevant to that particular search and display them on the SERPs. That’s why it’s crucial to have a correctly optimised website for users in your area – specifically, those looking for businesses like yours!

With so many people using Google to find local results, having a well-optimised site is one of the best ways to get more customers walking through your door.

This can be game-changing for brands because it makes sure that people who are searching Google using keywords related to their location will be able to find you more easily. Think of it as a more targeted form of SEO, which leads directly into conversions because these people have performed a search specific to what they need – meaning there is very little competition at all – perfect!

There are many forms of local SEO, but at Websites Are Us we like to stick with the basics. This means that you don’t have to break the bank!

Let’s take a look at why organic local SEO is becoming more and more important for businesses; especially if they want to stand out in today’s crowded market…

Local search is one of the most popular ways of discovering businesses. According to Google, 72% of smartphone users search for information about products and services while they are on the go. Yet not all searches are location specific – but when people do use their mobile devices to find local goods or services, research shows that roughly 70% would prefer an organic option amongst the paid ads.  

Competitor Analysis, Geo Location Search Terms & Analysis, Website Design (if required), Google Places Listing Setup (SEO), On-page Optimisation Report, Off-page Optimisation / Link Building Report, Customer Reviews Removal Service (if required) Social Media Links Listed. And much more!

We understand how important it is to get local customers through your door and we want to help you do just that. Our systems are second to none when it comes down to helping businesses become found in the SERPs (Search Engine Results Pages). If you need assistance with getting noticed then get in touch today.

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HALTON POWELL
Digital Architect